Together with the Habits team, we set out to capture the spirit of their partnership with New Balance — a meeting point of performance and culture. Our goal was to translate the identity of both brands into a visual story that feels effortless, modern, and full of motion.

Through a mix of bold compositions, clean aesthetics, and precise pacing, the campaign highlights the shoe’s energy and the creative attitude that defines Habits. The result is a visual narrative that celebrates movement, design, and everyday rhythm in the unmistakable Habits style.